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Purple Cow : Transform Your Business By Being Remarkable

Purple Cow : Transform Your Business By Being Remarkable

Seth Godin

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Age (years) : 18 - 99

Navigating the complexities of modern business branding can be a daunting task, but Seth Godin's "Purple Cow: Transform Your Business By Being Remarkable" offers a refreshing perspective on how to excel in today's competitive landscape. In this insightful guide, Godin challenges the conventional wisdom of traditional marketing methods, asserting that TV commercials and banner advertisements no longer hold the key to success.

Godin advocates for a paradigm shift, emphasizing the importance of creating truly remarkable products that capture the attention of an increasingly information-savvy audience. Drawing on the analogy of a purple cow, he illustrates the need for businesses to stand out from the crowd by being extraordinary. "Purple Cow" serves as a beacon for readers seeking to understand and navigate modern marketing strategies.

The book is not just a theoretical exploration; it provides practical guidance by showcasing examples from leading brands. Godin articulates his marketing principles in a simple yet impactful manner, aiming to empower marketers to ascend the corporate ladder. He highlights that effective marketing involves identifying challenges and developing exceptional products that can overcome threats in the market.

Moreover, "Purple Cow" delves into the crucial aspect of identifying early adopters, stressing their pivotal role in determining widespread product acceptance. The book's wealth of valuable tips on brand building makes it an indispensable resource for marketers, entrepreneurs, and corporate decision-makers alike. Unlock the potential of your business and transform your approach to marketing with the insights offered by Seth Godin in "Purple Cow."


Publisher : Penguin Books
Format : Paperback
Style : Illustrated - B&W
Size : Medium
SKU : BY13-2590
Content : Non-Fiction
Language : English
ISBN : 9780141016405
Genre :
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