Sky High The Untold Story of IndiGo

Releasing on 28th June 2024.

IndiGo was a latecomer to the low-cost airline market in India, with many well-established competitors already in place, such as Capt. Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines, and Wadia-group's GoAir. Despite this, IndiGo managed to not only achieve profitability in just a few years, but also become the most valuable airline in Indian aviation history. While other airlines struggled and some even went bankrupt, IndiGo's success story stands out as a testament to its unique approach and expert execution. Sky High tells the story of how one dream, two friends, and exceptional execution led to the rise of India's largest airline. Through thorough research, interviews, and reliable data, this book offers in-depth analysis of the Indian commercial aviation industry, uncovering the secrets behind IndiGo's success and predicting its future in this ever-changing market.