Start-Up Marketing Strategies

Start-Up Marketing Strategies

Learn how successful Indian entrepreneurs build and market their businesses with Start-Up Marketing Strategies, edited by M. Anil Ramesh, Priya Grover, and Sabyasachi Dasgupta. This practical guide presents eleven real-life case studies of Indian start-ups, offering valuable insights into the marketing challenges faced by emerging businesses across diverse industries. Combining academic analysis with real-world experiences, the book provides actionable strategies for developing effective marketing plans in today's competitive startup ecosystem.

The case studies examine marketing decisions across the four pillars of the marketing mix—product, price, place, and promotion—covering sectors such as healthtech, fintech, media and entertainment, and FMCG. Each chapter explores the dilemmas encountered by founders and CEOs, the strategic choices they made, and the innovative solutions that helped their businesses grow. Readers will gain practical knowledge in branding, customer acquisition, market positioning, pricing strategies, distribution channels, digital marketing, consumer behavior, and startup growth, while learning directly from the experiences of successful Indian entrepreneurs.

Ideal for entrepreneurs, startup founders, MBA students, marketing professionals, business educators, researchers, and anyone interested in entrepreneurship and marketing strategy, Start-Up Marketing Strategies is an essential resource for understanding how innovative businesses succeed in the Indian market.

Start-Up Marketing Strategies, M Anil Ramesh, Priya Grover, Sabyasachi Dasgupta, startup marketing, entrepreneurship, Indian startups, marketing strategy, case studies, digital marketing, branding, product marketing, pricing strategy, FMCG, fintech, healthtech, MBA, paperback