Startupology | Hardcover

Startupology: Ideation to Execution for First-Time Founders by Vivek Chadha is a practical guide for entrepreneurs turning an early-stage idea into a functioning business. Covering idea validation, product development, team building, funding, and execution, the book combines actionable strategies with more than 15 frameworks and nine case studies of Indian startups.

Designed as a hands-on resource, Startupology includes templates, exercises, visual tools, and real-world examples to help first-time founders work through key startup decisions. The case studies of companies such as OYO, Zomato, CRED, and Paytm provide examples of how Indian startups developed and scaled.

About This Book

Startupology follows the startup-building process from validating an idea before investing significant time and money through creating products, finding co-founders and team members, and considering different funding routes. It covers options ranging from bootstrapping to venture capital and addresses common mistakes that new startups may encounter.

The book includes more than 15 practical frameworks, including a Business Model Canvas template, Investor-Ready Financial Model, Co-Founder Agreement Template, Customer Interview Scripts, and Product-Market Fit Calculator. Interactive exercises, diagrams, and charts are also included to support the practical application of the concepts.

Nine case studies of Indian startups provide examples and metrics that readers can examine alongside the frameworks. Author Vivek Chadha is described as a three-time startup founder, investor, and advisor to more than 100 founders, with experience in scaling ventures globally and a successful exit.

What You'll Discover

• Ways to validate a startup idea before committing significant resources
• Approaches to developing products that address customer needs
• Considerations for selecting co-founders and building a startup team
• Funding options ranging from bootstrapping to venture capital
• More than 15 frameworks for practical startup decision-making
• Nine case studies featuring successful Indian startups and their metrics
• Templates for business models, financial planning, customer interviews, and co-founder agreements
• Interactive exercises, diagrams, and charts for applying startup concepts

Perfect For

• First-time startup founders
• Entrepreneurs developing an early-stage business idea
• Founders preparing to build products and teams
• Entrepreneurs exploring startup funding options
• Readers interested in Indian startup case studies and entrepreneurship

Why You'll Love This Book

Startupology: Ideation to Execution for First-Time Founders combines startup frameworks, ready-to-use templates, case studies, exercises, and visual tools in a single practical resource. Vivek Chadha's focus on the Indian startup ecosystem gives readers examples and structured tools for working through the different stages of developing and executing a startup idea.