Strategic Management (2nd Edition)

Strategic Management (2nd Edition) by Saroj Datta provides a structured introduction to the principles and practices of strategic management. Covering the development of corporate vision and mission, environmental analysis, strategic planning and implementation, the book explains how organisations formulate, evaluate and execute strategies to achieve their objectives. It is designed for readers seeking a clear understanding of strategic decision-making in a business context.

Combining theoretical concepts with case studies, real-world examples and practical assignments, Strategic Management (2nd Edition) bridges academic learning and practical application. The book also examines contemporary issues in strategic management, helping readers understand how organisations respond to changing business environments.

About This Book

The book introduces the core concepts of strategic management, beginning with the formulation of corporate vision and mission. It explains methods for analysing both the external business environment and an organisation's internal capabilities, enabling readers to understand the factors that influence strategic planning.

It further explores the evaluation of strategic alternatives, strategic implementation, and the monitoring and control processes required to assess organisational performance. Supported by concise explanations, case studies, real-world examples and chapter-end assignments, the book encourages readers to apply strategic management concepts in practical situations.

What You'll Discover

• Fundamental concepts of strategic management.
• Methods for developing corporate vision and mission.
• Techniques for analysing industries and organisational environments.
• Approaches to evaluating strategic alternatives.
• Processes for strategy implementation, monitoring and control.
• Case studies, real-world examples and practical chapter-end assignments.
• Current issues influencing strategic management.

Perfect For

• Students studying strategic management.
• Business and management learners.
• Educators teaching business strategy.
• Readers interested in organisational strategy and decision-making.

Why You'll Love This Book

Strategic Management (2nd Edition) combines clear explanations with practical examples, case studies and assignments to help readers understand the key principles of business strategy. Its balanced approach makes it a valuable resource for learning how organisations develop, implement and evaluate strategic decisions.