Surge : Stories And insights From India’s Leading Chief Communications Officers

Surge: Stories and Insights from India’s Leading Chief Communications Officers, edited by Amith Prabhu and Sarika Chavan, presents the experiences and perspectives of forty-six of India's senior communications and reputation management professionals. Through individual profiles, the book examines how strategic communication influences organisational success, shapes corporate narratives and supports leadership in a knowledge-driven business environment. It is intended for communications professionals, students and readers interested in corporate leadership and public relations.

Drawing on the careers of leaders who have worked with some of the country's leading brands, the book offers insight into the evolving role of chief communications officers. It highlights how communication has become a strategic function within organisations while providing readers with a closer look at the people behind corporate reputation management.

About This Book

This collection features forty-six profiles of experienced communications leaders whose work has helped define the public image and reputation of major organisations across India. Each chapter offers a unique perspective on the profession, illustrating how communication contributes to organisational strategy, stakeholder engagement and brand reputation.

Edited by experienced public relations professionals Amith Prabhu and Sarika Chavan, the book brings together diverse career journeys and professional insights. Alongside introducing influential figures in corporate communications, it provides readers with a broader understanding of how communication has become an essential leadership function in modern business.

What You'll Discover

• Profiles of forty-six leading chief communications officers from India.
• Perspectives on corporate communication and reputation management.
• How communication supports organisational strategy and leadership.
• Insights into the role of communications in shaping brand narratives.
• A closer look at leadership within India's corporate communications profession.
• Examples of communication as a strategic business function.

Perfect For

• Communications professionals.
• Public relations practitioners.
• Corporate communication enthusiasts.
• Students of communication and public relations.
• Readers interested in corporate leadership and reputation management.

Why You'll Love This Book

Surge: Stories and Insights from India’s Leading Chief Communications Officers brings together the experiences of accomplished communications leaders to illustrate the growing importance of strategic communication in business. It offers valuable perspectives for readers seeking to understand the people, practices and leadership behind corporate reputation management in India.