The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing | By Al Ries & Jack Trout | Classic Business & Strategy Guide

Format: Paperback
Pages: 144
Date of Release: First Published 1 January 1993

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is one of the most influential books ever written on branding, positioning, and strategic marketing. Drawing on over 40 years of global marketing expertise, the authors reveal the 22 timeless principles that determine whether a product, brand, or company will succeed — or fail.

Through real-life case studies of famous marketing triumphs and disasters, Ries and Trout explain why certain ideas worked brilliantly while others collapsed, and what brands could have done differently. Packed with practical insights, commonsense rules, and sharp strategic thinking, this book distills decades of experience into clear, actionable laws.

A must-read for entrepreneurs, business owners, marketers, management students, and anyone interested in consumer psychology, this slim yet powerful volume continues to shape how modern companies approach marketing, competition, and brand building.

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