The Art Of Enduring : How Great Companies Turn Crisis Into Opportunity | Hardcover

The Art of Enduring: How Great Companies Turn Crisis into Opportunity by Saurabh Mukherjea and Salil Desai examines how some of India's most resilient companies survived repeated economic and business disruptions while continuing to create long-term value.

From demonetization and GST to COVID-19, trade wars and supply-chain disruptions, this follow-up to The Unusual Billionaires explores the stories, strategies and leadership principles behind five exceptional Indian companies and their ability to endure and compound success.

About This Book

The decade from 2015 to 2025 presented corporate India with a succession of major challenges. The Art of Enduring explores how a select group of companies navigated these disruptions and continued to outperform, demonstrating that enduring success is often built through resilience, disciplined execution and long-term thinking.

From India's 500 largest companies, the authors identify five companies that stood out for their ability to outpace India's GDP and generate returns on capital exceeding 15 per cent every year for a decade and a half, including the turbulent period of 2015–25: Bajaj Finance, Titan, Dr Lal PathLabs, Divi's Labs and Tata Elxsi.

The book looks beyond financial performance to examine the people and institutional cultures behind these businesses. Through the stories of entrepreneurs and professionals such as Dr Arvind Lal, Bhaskar Bhat, Rajeev Jain and Om Manchanda, it explores how leadership, values, talent and a long-term approach can help organisations turn disruption into strength.

What You'll Discover

• How leading Indian companies navigated major business and economic crises
• Lessons from demonetization, GST, COVID-19, trade wars and supply-chain disruptions
• The strategies behind five resilient Indian companies
• How businesses can turn disruption and uncertainty into opportunity
• The role of leadership, institutional culture and disciplined execution in long-term success
• Stories of entrepreneurs and professional CEOs who built enduring institutions
• Why long-term compounders can offer valuable lessons beyond celebrity-led businesses

Who Is This Book For?

• Business leaders, entrepreneurs and executives
• Investors interested in Indian companies and long-term value creation
• Students of business, management and corporate strategy
• Readers interested in the resilience of Indian businesses
• Anyone seeking lessons from companies that have successfully navigated crises
• Readers who enjoyed The Unusual Billionaires

Why You'll Love This Book

The Art of Enduring shifts the focus from spectacular short-term success to the quieter discipline of building institutions that can survive disruption and compound value over time. Through detailed company stories, the authors show how resilience can become a competitive advantage.

Featuring five standout Indian businesses and the people behind them, this insightful follow-up to The Unusual Billionaires offers valuable lessons in leadership, business resilience, long-term thinking and sustainable success.