The Crisis Casebook : Lessons in Crisis Management from the World’s Leading Brands | Hardcover

The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands
by Edward Segal (Hardcover – 11 September 2025)

No business, no matter how successful, is ever completely safe from crisis — and Edward Segal’s The Crisis Casebook reveals why preparation and strategy make all the difference.

Drawing from over 700 real-world crises profiled in his acclaimed Forbes.com column, Segal examines how global organizations and public figures have faced — and often failed to face — emergencies ranging from cybersecurity attacks and financial instability to lawsuits, natural disasters, and PR scandals. With fresh, previously unseen material, he dissects both triumphs and blunders in crisis response, offering vital lessons for leaders and managers.

Backed by data from The Conference Board’s C-Suite Outlook 2023, Segal highlights a troubling truth: most executives remain unprepared for the next major disruption. Through insightful storytelling and practical takeaways, he demonstrates how proactive crisis management can safeguard not only a company’s reputation but also its long-term survival.

Essential reading for CEOs, managers, and communicators, The Crisis Casebook is a definitive guide to handling the unexpected — and emerging stronger on the other side.