The Marketer’s Compass : Navigating Leadership, Loyalty, And Legacy In 25 Years Of Branding

The Marketer's Compass by Romi Dhanraj Chugh – Navigating Leadership, Loyalty and Legacy in 25 Years of Branding

When trends change and metrics fade, what should guide your choices? The Marketer's Compass by Romi Dhanraj Chugh draws on 25 years of experience to answer that question.

In a profession focused on visibility, metrics and the next big trend, the book asks what really keeps a brand true to its purpose.

About This Book

Chugh explores the tensions between commercial success and personal integrity, customer expectations and organisational assumptions, and ambition and responsibility.

Through stories of failure, self-discovery and leadership, he shows how brands earn trust, how cultures form through everyday decisions and why a lasting legacy takes more than market share.

What You'll Discover

• Lessons from 25 years of branding and marketing
• The tension between commercial success and integrity
• How brands earn trust over time
• How company culture is shaped by everyday decisions
• Why legacy depends on more than recognition or market share

Perfect For

• Marketers and brand managers
• Business leaders shaping brand and culture
• Entrepreneurs building brands with purpose
• Readers who want reflective, experience-based business insight

Why You'll Love This Book

The Marketer's Compass is a thoughtful guide for anyone building a brand with purpose. If you want lessons on trust, leadership and legacy that outlast trends, Romi Dhanraj Chugh offers a considered approach.