In The Medium is the Massage, Marshall McLuhan, the visionary who foresaw the transformative power of modern mass media, teams up with graphic designer Quentin Fiore to create a groundbreaking exploration of communication in the twentieth century. Blending striking visuals, photography, and provocative text, this Penguin Modern Classic delves into how technological advancements have reshaped not only society but also our sensory perceptions.

McLuhan’s 1960s classic presents an "inventory of effects" that challenges us to rethink the way media shapes our world, from the rise of real-time news to the emergence of the media-driven "Global Village." His insights, many of which were decades ahead of their time, force us to consider how the tools we use to communicate ultimately transform who we are.

Part of the 'Penguin on Design' series, this work is essential reading for anyone interested in how art, media, and technology shape our understanding of the world.