The Power Of Co-Creation (P)

Built It With Them To Boost Growth Productivity And Profits. From the Apple App Store to Nike+, companies across the globe are achieving remarkable success by engaging customers and other stakeholders to define and deliver enhanced value. Enterprises can no longer afford to view clients as passive recipients of their products and services. In this pathbreaking book, Venkat Ramaswamy and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization can achieve win more-win more results with this method. Based on firsthand research and experiences at the world's top organizations, including Starbucks, Apple, Cisco and Amazon The Power of Co-Creation illustrates how companies have successfully harnessed the power of co-creation, capturing the essential new mindset for boosting sustainable growth and future productivity and profit.