The Power Of Emotional Marketing : Brands That Resonate | Hardcover

The Power of Emotional Marketing - Brands That Resonate by Bhuvana Subramanyan explores how emotional connections can shape consumer decisions and brand relationships. The book presents the author's Spectrum of Sensations framework alongside practical marketing methodologies, tools, templates, and real-world case studies to examine how brands can build campaigns around emotional engagement.

Covering both digital and traditional media, the book looks at ways to develop, measure, and refine emotionally driven marketing campaigns. It includes more than 40 marketing tools and templates and over 100 case studies and examples, with a particular focus on Indian brands and customer-centric marketing.

About This Book

The Power of Emotional Marketing examines the role of emotions in marketing and the development of stronger connections between brands and their audiences. It introduces the Spectrum of Sensations framework as a way of approaching emotional engagement when planning marketing initiatives.

The book combines conceptual discussion with practical resources, including marketing tools, templates, methodologies, and examples. Its case studies draw from real-world marketing situations and include examples involving Indian brands, allowing readers to examine how emotional considerations can be incorporated into campaigns.

The discussion also addresses campaign effectiveness and emotional engagement across digital and traditional media. Author Bhuvana Subramanyan draws on nearly three decades of marketing experience with organisations including Randstad, IBM, Aptech, and TNT, as well as her work advising Indian and global brands.

What You'll Discover

• The role of emotional connections in consumer and brand relationships
• The Spectrum of Sensations framework for emotional marketing
• Approaches to creating emotionally engaging marketing campaigns
• Methods for measuring campaign effectiveness and emotional engagement
• More than 40 marketing tools and templates for practical application
• Over 100 real-world case studies and marketing examples
• Examples from Indian brands across different marketing contexts
• Considerations for emotional marketing across digital and traditional media

Perfect For

• Brand managers exploring emotional marketing
• Entrepreneurs interested in customer-centric brand building
• Marketing professionals and practitioners
• Creative agencies developing marketing campaigns
• Students studying marketing and brand management

Why You'll Love This Book

The Power of Emotional Marketing - Brands That Resonate brings together emotional marketing concepts, the Spectrum of Sensations framework, practical tools, templates, and more than 100 case studies. Bhuvana Subramanyan combines her industry experience with real-world examples to give readers a structured way to examine emotional engagement in brand and marketing campaigns.