The Psychology Of Marketing

The Psychology Of Marketing : How Marketers Trick Us Into Buying More

Uncover the hidden psychology behind every purchase with The Psychology of Marketing: How Marketers Trick Us Into Buying More by Harinder Singh Pelia. This insightful book reveals the behavioural science and psychological principles that influence consumer decisions long before a purchase is made. Going beyond traditional marketing theories, it explains why people buy what they buy, how emotions shape purchasing behaviour, and how marketers use subtle techniques to influence choices in retail stores, online shopping, advertising, pricing, and digital platforms.

Using relatable real-world examples, the book explores concepts such as psychological pricing, consumer behaviour, cognitive biases, impulse buying, emotional marketing, social proof, scarcity, anchoring, branding, habit formation, digital marketing, persuasive communication, behavioural economics, and decision-making. Readers will discover why ₹990 feels cheaper than ₹1,000, why cashless payments encourage spending, how social media captures attention, and the subtle marketing strategies that shape everyday buying decisions. The practical insights help both consumers make smarter choices and marketers create more ethical and effective campaigns.

Perfect for marketing professionals, entrepreneurs, business owners, students, sales professionals, content creators, startup founders, advertising enthusiasts, and curious consumers, The Psychology of Marketing is an engaging guide to understanding the science behind persuasion and purchasing behaviour.

The Psychology of Marketing, Harinder Singh Pelia, marketing psychology, consumer behaviour, behavioural economics, persuasion, digital marketing, branding, pricing strategy, impulse buying, cognitive bias, advertising, sales, customer psychology, business, marketing strategy, neuromarketing, decision making, paperback