The Psychology Of Marketing | Hardcover

The Psychology Of Marketing : How Marketers Trick Us Into Buying More

Discover the hidden science behind consumer behaviour with The Psychology of Marketing: How Marketers Trick Us Into Buying More by Harinder Singh Pelia. This eye-opening book goes beyond traditional marketing theories to uncover the psychological triggers that influence everyday purchasing decisions. From pricing strategies and branding to social media addiction and AI-driven personalization, the author explains how businesses use behavioural science to shape our choices—often without us realizing it. Blending psychology, marketing, and real-world examples, the book equips readers to understand both the art and ethics of persuasion in today's digital economy.

The book explores powerful concepts such as consumer psychology, behavioural economics, cognitive biases, neuromarketing, emotional branding, pricing psychology, habit formation, impulse buying, decision-making, customer loyalty, persuasive communication, social proof, digital marketing, AI-powered marketing, and the psychology behind online platforms. Readers will discover why certain prices seem irresistible, why cashless payments encourage spending, how algorithms capture attention, and how businesses influence purchasing behaviour through subtle yet effective techniques. It also introduces the emerging role of artificial intelligence in understanding and shaping consumer preferences.

Ideal for marketers, entrepreneurs, business owners, MBA students, sales professionals, startup founders, advertisers, content creators, and anyone curious about why people buy what they do, The Psychology of Marketing offers practical insights into the psychology behind successful marketing and smarter consumer decisions.

The Psychology of Marketing, Harinder Singh Pelia, marketing psychology, consumer behaviour, behavioural economics, neuromarketing, cognitive bias, buying psychology, branding, pricing psychology, digital marketing, AI marketing, artificial intelligence, customer loyalty, persuasion, marketing strategy, business psychology, sales, hardcover