The Pursuit Of Reputation : Unlocking The Power Of Public Relations | Hardcover

The Pursuit of Reputation: Unlocking the Power of Public Relations by Amith Prabhu and Sujit Patil examines how public relations is evolving in an era shaped by digital media, changing consumer expectations and rapid technological transformation. Drawing on insights from more than seventy-five experienced PR professionals, the book explores the strategies, skills and mindset needed to build and protect organisational reputation in today's dynamic communication landscape.

Designed for both aspiring and experienced communication professionals, the book discusses the growing importance of transparency, authenticity and stakeholder engagement. It also considers the impact of social media, influencer culture, data-driven communication and the convergence of earned, owned and paid media, offering practical perspectives on reputation management in contemporary India.

About This Book

The Pursuit of Reputation presents a broad view of modern public relations by bringing together expertise from professionals across industries and regions. It examines how communication practices are adapting to new technologies, shifting public expectations and an increasingly interconnected media environment.

The book highlights approaches to strengthening brand reputation, managing stakeholder relationships and creating meaningful communication strategies. It also explores the growing importance of environmental, social and governance (ESG) considerations, emotional intelligence and responsible leadership in shaping the future of public relations.

What You'll Discover

• Insights from more than 75 experienced public relations professionals.
• Strategies for building and managing organisational reputation.
• The impact of social media, influencers and digital communication.
• The evolving relationship between earned, owned and paid media.
• Perspectives on stakeholder engagement and brand communication.
• The role of transparency, authenticity and responsible communication.
• Discussions on ESG and the future of public relations.

Perfect For

• Public relations professionals.
• Corporate communication and brand management practitioners.
• Marketing and media professionals.
• Students of public relations, communications and business.
• Readers interested in reputation management and strategic communication.

Why You'll Love This Book

The Pursuit of Reputation: Unlocking the Power of Public Relations provides a practical overview of the changing world of public relations through expert perspectives and industry experience. Amith Prabhu and Sujit Patil offer valuable insights into building trust, managing reputation and navigating the opportunities and challenges of modern communication.