The Ride of a Lifetime : Lessons in Creative Leadership

The CEO of The Walt Disney Company, Robert Iger, opens the doors to the ideas and values that guided the transformation of one of the world's most cherished corporations and ignited the spirits of those who create its enchanting magic.

In 2005, Robert Iger stepped into the role of CEO at The Walt Disney Company during a challenging period. Morale within the company had plummeted, competition loomed larger and fiercer, and technology advanced at an unprecedented pace in the company's history. Iger's approach was unwavering: "The past was irrelevant; the future was all that mattered," he asserts. He had a crystalline vision for Disney: 1) Produce the highest-quality content possible; 2) Embrace and harness technology instead of resisting it; and 3) Envision on a grand scale – think globally – and propel Disney into a potent international brand.

A dozen years later, Disney stands as the world's foremost and most esteemed media conglomerate, incorporating powerhouse entities like Pixar, Marvel, Lucasfilm, and 21st Century Fox. Its value has soared to nearly fivefold since Iger's inauguration, and he is acclaimed as one of the most inventive and accomplished CEOs of our era.

In this book, Iger imparts the wisdom amassed during his stewardship of Disney and leadership over its vast workforce of 200,000 employees. He delves into the art of taking audacious leaps in the face of profound disruptions, inspiring those who work under his guidance, leading with integrity, and articulating principles with clarity. Beyond business, it's a narrative about unwavering curiosity, respect, and a values-first methodology that underscores every endeavor and partnership Iger embarks on, from his profound friendship with Steve Jobs in his final days to his enduring affection for the evolving Star Wars saga.

Reflecting on his fourteen years at the helm, Iger states, "I believe I've grown to understand the essence of genuine leadership. However, these insights couldn't be distilled until they were lived. Authenticity is irreplaceable, and that's a core lesson in this book."