The Sustainability Edge

The Sustainability Edge

Discover how businesses can achieve long-term growth by embracing sustainability with The Sustainability Edge by Jagdish N. Sheth and Suhas Apte, featuring a foreword by Philip Kotler. This insightful guide shows business leaders how to integrate sustainability into their core strategies and create lasting value for customers, employees, investors, suppliers, communities, and the environment.

Drawing from real-world examples of successful organizations such as Walmart, AT&T, IKEA, and the Tata Group, the authors present a practical framework for implementing sustainable business practices. The book explores how companies can use triple-bottom-line thinking—balancing people, planet, and profit—to drive innovation, strengthen stakeholder relationships, improve brand reputation, and achieve long-term competitive advantage.

The book covers sustainable business strategy, corporate responsibility, green innovation, stakeholder engagement, ESG principles, ethical leadership, environmental sustainability, social impact, business growth, and market transformation. Through detailed case studies and actionable insights, readers learn how sustainability can become a powerful driver of organizational success rather than just a social responsibility initiative.

Ideal for business leaders, entrepreneurs, managers, MBA students, sustainability professionals, and anyone interested in responsible business practices, The Sustainability Edge provides valuable lessons for building resilient and future-ready organizations.

The Sustainability Edge, Jagdish N. Sheth, Suhas Apte, Philip Kotler, sustainability, sustainable business, triple bottom line, ESG, corporate responsibility, green innovation, business strategy, leadership, stakeholder management, environmental sustainability, social impact, business growth, paperback